Website about electrical machines: frequency inverter, servo motor & drive, soft starter...

Replies to This Discussion

Permalink Reply by Runesmith on January 4, 2010 at 9:57

At a quick check it looks clear and navigable, with the information where people need it.

You could do to have your translations checked by a native English speaker, but it's only little details: the meaning is clear, and offering seven languages is impressive enough, they don't need to be perfect!

This looks like a good example of how to use the Web to go global.

Permalink Reply by Richard on January 5, 2010 at 2:17

Thanks.

We are trying to build the mobile version for this website, using subdomain.

You are right. We need to check our translation for english and other languages.

Richard

Runesmith said:

At a quick check it looks clear and navigable, with the information where people need it.

You could do to have your translations checked by a native English speaker, but it's only little details: the meaning is clear, and offering seven languages is impressive enough, they don't need to be perfect!

This looks like a good example of how to use the Web to go global.

Permalink Reply by Harvey Raybould on January 6, 2010 at 7:39

Hi Richard,

I would be grateful if you could please give me a bit of background regarding; how your website was developed, who developed it, what is your target market, who are your customers and how do you sell to them.

If you can provide me with some more information, it will give me a better understanding of what you want your web site to do and this will enable me to provide a better review for you.

Initially, I am not sure if you would like advice to make the web site look better, i.e. as you said originally “sexy and attractive” or if you want help as well regarding Search Engine Optimization. Are you concerned how you rank in search engines? Would your customers search for your products in search engines?

There are some simple changes you can make to help you rank better in search engines, which I have indicated below but the design part of your web site is a little more complicated to be honest.

Some basic SEO changes to make;

1) Page Title is too long

The maximum recommended length for page titles is 60 characters; your current page title is 290 characters.

2) Meta Description is too long

Your meta description should be no more than 150 characters, your current meta description is 279 characters.

3) High Number of Meta Keywords - The web page has 15 keywords in its metadata.

Search engines don't weigh keywords as heavily as they used to but they are still important to get right. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. I would suggest keeping the keywords to 10 or less.

4) Each page must have a unique title and meta description.

If each crucial page on your website does not have a unique title and meta description then search engines might read this as duplicate content, which they do not like, and therefore not index your “duplicate” pages.

Just a few other initial observations;

The text is very hard to read. Black bold text can look confusing and so it is better to avoid this as much as possible. As Kail mentioned, grammatically there are many spelling errors and for sure this will put your web site visitors off very quickly. It is crucial for a professional business, your web content is readable by your visitors, otherwise they will navigate to your competitors.

Also, important is the complexity of the words you use. If your web content is too complicated, i.e. too technical, big words etc for a visitor to read this can also put people off, however, this does come back to your website’s target market.

You have little yellow and red “HOT” animations, I would recommend removing these as they are not really adding anything to your website and can often appear amateurish.

On your blog, you have Google Adwords all over it. I would recommend you remove these. I would not imagine that you need the potential small income this could bring, you may have competitor adverts on your blog and I just don’t think it gives off a professional image. Your blog should be an area of your site, where you are attracting potential customers, giving them free advice, help and information. This all builds trust and credibility and then you should have calls to actions on your blog, such as a “free white paper”, “join our mailing list”, “follow us on twitter” etc, enabling you to capture customer information, and start them into your sales process.

You mentioned that you are starting on the mobile version of your website. I would highly recommend you put this on hold and concentrate on your main web site first. You have multiple sites, in different languages, which one is the most important? Do the vast majority of your customers speak English or French or Chinese? If it is English, I would recommend that you get this site perfect first, spelling, grammar, images, web content, SEO etc and then move onto the others.

I hope this helps, I am sorry if it sounds negative but I think to make your web site as effective as you possibly can, there is a lot of work to be done, but I think concentrating on one website first is the way to go.

As I said if you can provide me with some more background please, I can provide some more help regarding the “sexiness and attractiveness” angle.

Regards

Harvey

Permalink Reply by Richard on January 6, 2010 at 8:24

Hi Harvey Raybould,

Really thanks for your comments to our website and our business.

Our website is mainly for displaying the products and images of our company. And to build a platform to communicate with the clients.

Our potential clients may visit the website and check the products on the website.

Sure. We are interested in getting a high ranking result on search engines. So our team have done many for SEO. But we will modify as you suggest. Thanks a lot!

Regarding "The text is very hard to read. Black bold text can look confusing", how can we emphasize on some words?

We will check our grammars later.

Regarding "You have little yellow and red “HOT” animations", how can we tell the visitors the hottest products?

Your advice for our blog is good. We will think it over!!

We want to attract our potential clients, also other visitors.

And we hope our website will be popular in this area.

By the way, if you don't mind, we may communicate on MSN or Skype.

Happy new year!!

Richard


Harvey Raybould said:

Hi Richard,

I would be grateful if you could please give me a bit of background regarding; how your website was developed, who developed it, what is your target market, who are your customers and how do you sell to them.

If you can provide me with some more information, it will give me a better understanding of what you want your web site to do and this will enable me to provide a better review for you.

Initially, I am not sure if you would like advice to make the web site look better, i.e. as you said originally “sexy and attractive” or if you want help as well regarding Search Engine Optimization. Are you concerned how you rank in search engines? Would your customers search for your products in search engines?

There are some simple changes you can make to help you rank better in search engines, which I have indicated below but the design part of your web site is a little more complicated to be honest.

Some basic SEO changes to make;

1) Page Title is too long

The maximum recommended length for page titles is 60 characters; your current page title is 290 characters.

2) Meta Description is too long

Your meta description should be no more than 150 characters, your current meta description is 279 characters.

3) High Number of Meta Keywords - The web page has 15 keywords in its metadata.

Search engines don't weigh keywords as heavily as they used to but they are still important to get right. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. I would suggest keeping the keywords to 10 or less.

4) Each page must have a unique title and meta description.

If each crucial page on your website does not have a unique title and meta description then search engines might read this as duplicate content, which they do not like, and therefore not index your “duplicate” pages.

Just a few other initial observations;

The text is very hard to read. Black bold text can look confusing and so it is better to avoid this as much as possible. As Kail mentioned, grammatically there are many spelling errors and for sure this will put your web site visitors off very quickly. It is crucial for a professional business, your web content is readable by your visitors, otherwise they will navigate to your competitors.

Also, important is the complexity of the words you use. If your web content is too complicated, i.e. too technical, big words etc for a visitor to read this can also put people off, however, this does come back to your website’s target market.

You have little yellow and red “HOT” animations, I would recommend removing these as they are not really adding anything to your website and can often appear amateurish.

On your blog, you have Google Adwords all over it. I would recommend you remove these. I would not imagine that you need the potential small income this could bring, you may have competitor adverts on your blog and I just don’t think it gives off a professional image. Your blog should be an area of your site, where you are attracting potential customers, giving them free advice, help and information. This all builds trust and credibility and then you should have calls to actions on your blog, such as a “free white paper”, “join our mailing list”, “follow us on twitter” etc, enabling you to capture customer information, and start them into your sales process.

You mentioned that you are starting on the mobile version of your website. I would highly recommend you put this on hold and concentrate on your main web site first. You have multiple sites, in different languages, which one is the most important? Do the vast majority of your customers speak English or French or Chinese? If it is English, I would recommend that you get this site perfect first, spelling, grammar, images, web content, SEO etc and then move onto the others.

I hope this helps, I am sorry if it sounds negative but I think to make your web site as effective as you possibly can, there is a lot of work to be done, but I think concentrating on one website first is the way to go.

As I said if you can provide me with some more background please, I can provide some more help regarding the “sexiness and attractiveness” angle.

Regards

Harvey

Permalink Reply by Harvey Raybould on January 6, 2010 at 8:42

Hi Richard,

No problem at all, I am very happy to help in anyway I can.

>> Regarding "The text is very hard to read. Black bold text can look confusing", how can we emphasize on some words?

It is fine to emphasis certain words, but you have to be careful how this is done. Too much and it becomes hard to read. It might be worth experimenting with a different colour text, i.e. a dark blue or dark grey.

>> Regarding "You have little yellow and red “HOT” animations", how can we tell the visitors the hottest products?

Personally, I would have any area of your site, that is for featured or new products. This area could include a great image and some bulleted summary text, with a link to a page with more details.

Regards,

Harvey

Permalink Reply by Richard on January 6, 2010 at 9:03

Hi Harvey,

Thanks for your reply.

I have noticed your comments about my question on linkedin. Thanks.

We will check and think over your advice.

Have a great day!

Richard

Harvey Raybould said:

Hi Richard,

No problem at all, I am very happy to help in anyway I can.

>> Regarding "The text is very hard to read. Black bold text can look confusing", how can we emphasize on some words?

It is fine to emphasis certain words, but you have to be careful how this is done. Too much and it becomes hard to read. It might be worth experimenting with a different colour text, i.e. a dark blue or dark grey.

>> Regarding "You have little yellow and red “HOT” animations", how can we tell the visitors the hottest products?

Personally, I would have any area of your site, that is for featured or new products. This area could include a great image and some bulleted summary text, with a link to a page with more details.

Regards,

Harvey