Content Marketing

We live in a world where both consumers and business buyers want to make up their own mind about what they need. By the time they are ready to talk to you, they will be armed with information about your company, its people, and its products. This is true whether they plan to buy a Honda or a hosting account.

The link below from "Content Marketing Today" provides an insight into the basics of content marketing and why all companies should adopt this strategy.

http://contentmarketingtoday.com/content-marketing-basics/

>> The Content Marketing Manifesto

The new rules for marketers demand that if you want your audience to pay attention to you, you're going to have to reward them immediately with something of value. In other words, the marketing message itself must deliver value. More often than not, this value will be content.

To read more pf Larry Chase's exert on "Web Digest for Marketers", please click on the link below:

http://www.wdfm.com/content-manifesto.php

>> Why Most Get Content Marketing Wrong

The embrace of content marketing by businesses and marketing agencies has exploded. Already most professionals and companies that seek to be found have blogs, the ultimate content marketing tool.

Yet most get content marketing or pull marketing (in its purist form) dead wrong and are destined for perpetual obscurity.

To read more of this great post provided by Adam Singer via "The Future Buzz", click on the link below.

http://thefuturebuzz.com/2009/09/28/content-marketing/